Ulta Beauty, the nation’s largest beauty retailer, is joining forces with SOS to transform the in-store experience. SOS machines will be introduced in select Ulta Beauty locations across 10 cities, enhancing in-store sampling and introducing a digital in-store advertising program to engage customers and boost brand growth. Ulta Beauty guests can conveniently access complimentary period care products from Rael via the SOS machines. Ultamate Rewards members gain a special benefit with the ability to claim one free sample from an SOS machine each week. The partnership covers cities such as New York, Massachusetts, Florida, California, and Texas, promising an enriched shopping experience and highlighting Ulta Beauty’s commitment to beauty and innovation.