UBELAND

UBELAND Day One: A Celebration of Filipino Cuisine at Smorgasburg Williamsburg

Smorgasburg Williamsburg will host UBELAND Day One, a grand celebration of Filipino cuisine and culture, on Saturday, June 15 at 90 Kent Avenue, Brooklyn, NY. The event, which coincides with Philippines Independence Day, offers free entry. Attendees are encouraged to RSVP to help ensure a smooth and enjoyable experience for everyone.

This year’s UBELAND event marks an expansion of the collaboration between Smorgasburg and Philippines Fest, promising a larger and more vibrant celebration. The focus is on ube, the purple yam that is a culinary staple in the Philippines and has gained international popularity.

The event will feature 20 special guest vendors showcasing a variety of ube-based dishes, both sweet and savory. Visitors can expect a mix of traditional and modern Filipino foods. Some highlighted vendors include:

  • SO SARAP NYC (UBE Filipino Street Food)
  • THE BOIIS CO (UBE Mochi)
  • FOUR TREATS (UBE Rolls)
  • GOBI GOODS (UBE Pastries)
  • KABISERA (UBE Masubi & Tempura)
  • KAPAMILYA (UBE Halo Halo)
  • LOGAN & CO (UBE Drinks)
  • MUCHO SARAP (UBE Tacos)
  • PUTLONG (UBE Sandwiches)
  • SOFT SWERVE (UBE Ice Cream)
  • TIO PAELIA (UBE Paelia)
  • KATAMIS (UBE Fried Desserts)
  • PHILIPPINES FEST SARI SARI STORE (UBE Products)

In addition to the food, attendees will be treated to live karaoke and other cultural activities, providing a full immersion into Filipino culture. The event promises to be a lively and flavorful celebration of the rich traditions and vibrant flavors of the Philippines, all centered around the beloved ube.

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